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Feb
23
2018
How can Video Content be Used Across the Funnel in Social Marketing?
Video content can be used to attract 3x more visitors to your website. Video content is easy to digest and visually stimulating and is one of the most effective ways to communicate with your target audience to change behaviours. The ability to get your key messages across quickly and engage... Read More
Nov
30
2017
How can you Inspire Action with Behaviour Change Marketing?
Behaviour Change Marketing and Social Marketing is designed using principles from commercial marketing and the social sciences to help people change their behaviours for the better. Behaviour Change Marketing can be a highly effective method of inspiring action and evoking change. Whether you want to inspire someone to change their... Read More
Aug
19
2017
Where do I start when building a social marketing campaign?
To be honest, you start at the very beginning by identifying ‘the issue’ and understanding your audience. That naturally leads you to what you want to say, how you think you want to communicate it, and how it will be implemented, delivered and measured. Behaviour change marketing campaigns are popping... Read More
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